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When people search for your business or services, are they finding you or are they finding your competitors?

If you’ve neglected your search engine optimization strategy, odds are they are finding your competitors. A great SEO strategy strengthens your website’s organic ranking by helping to position your website on page one of search engine results, ensuring that you are being seen by those most likely to do business with you.

The first result on page one of a search engine results page gets 70% of all organic traffic. The goal of our SEO experts is to get your page to that coveted page-one position, boosting your traffic and increasing your sales.

SEO (Search Engine Optimization)

Keyword Research

Research the most popular, relevant terms that your customers are currently typing into Google. We review competitor’s keywords, historical Google Analytics and Search Console data, and note unseen trends. We will identify the most effective and profitable keywords suited to your business.

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On-page SEO

Once your target keywords are identified, we’ll craft the perfect meta titles and meta descriptions and add them onto your pages. These tags are only visible in HTML code to help search engines, like Google, better understand what each page is about and will help you to rank for your target keywords.

Internal Linking

Internal linking connects your content and shows Google the structure of your website. Internal links can also establish a hierarchy on your website, allowing Google to see the most important pages that provide the most link value, increasing the ranking potential for each page

Technical Audit

We’ll dive deep into the technical aspects of your website to help improve your rankings in search engines. We take an exhaustive look at your website to determine what fixes may need to be implemented for your SEO campaign to be most effective.

Backlinking

We complete an ongoing backlinking strategy to your website to further build the trust and authority of your website. We create a web of local citations and directories, ensure your website and acquire links from niche-specific authority sources.

Competitor Analysis

We analyze competitors who are ranking above your website in the SERP results. We compare their targeted keywords, site structure, backlink profile, citations, internal linking strategy, Google Business profile, and website content to make sure your SEO strategy is competitive.
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SEO: Drive Traffic & Create Leads

Search Engine Optimization (SEO) is the best way to ensure that online consumers are finding your business when they’re searching.

When you’re showing up on Google for the exact terms your customers are using to hire your type of company, you are guaranteeing yourself a better shot at success.

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Frequent SEO Questions:

There are many factors to consider when determining how long it will take to see results from an SEO campaign. For example, a newly established business with no online presence may take up to six months to see the results from SEO efforts. For a business with an existing online presence, results from SEO can be seen almost immediately.

Some of these factors include:

  • The keywords and keyword themes chosen.
  • The relevance of your existing content for those keyword themes.
  • The quality of your content vs competitors who are already ranking in the SERPs.
  • The age of your domain and your website.
  • User metrics (e.g. how long a user stays on your website).
  • The location of your business.
  • The competitors you’re up against on Google and how established they are.
  • How quickly changes are implemented from the start of a campaign.

Generally speaking, we can see traction within a few weeks, but this will depend on the difficulty of your SEO campaign and targeted keywords. We generally say it can take between three to six months for the more competitive keyword rankings to increase.

For established sites with a good online reputation, the SEO changes made will have an almost immediate impact. If you have a newer site without an online track record, results will take more time. Rest assured, however, SEO is a powerful strategy that generates significant impact given careful setup and a little time.

A technical SEO audit checks technical aspects of your website to help improve your rankings in search engines. It allows us to take an exhaustive look at your website to determine what fixes may need to be implemented for your SEO campaign to be most effective.

Some of the checks included in a technical SEO audit include:

  • Indexability of your website
  • Crawlability of your website
  • URL parameter checks
  • Redirection checks
  • SSL certification checks
  • Sitemap checks
  • Checking browsable versions of your website
  • Checking internal links (broken links & orphan pages)
  • Website speed audit
  • Mobile responsiveness checks
  • Mixed content checks

One of the most frequent questions we are asked is whether SEO or PPC is better for a marketing campaign. Both are very different and determining the best one depends on your target market and what your goals are.

SEO takes time but provides long-term steady results for strong organic rankings and traffic. With PPC, you start seeing results and ad positions instantly, and can easily refine your campaign to attract your ideal customer.

SEO is very important because it impacts how well you rank for keywords in Google organic rankings. These are the search results shown by default without paying for advertising. If you have a website that is not optimized you will typically rank poorly and have very slim visibility online.


TWS is Committed to working within your budget to bring the most value to your business through high-quality, creative digital solutions.

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